The Process

The road to success is paved with a good brief and a solid process



We kick off our journey together with me taking some background information on the project you have in mind, your budget and desired deadline. This is all done via email or we can jump on the phone for a quick chat.

PR Process - Scoping & Proposal


If the ballpark budget we’ve discussed sounds good and you’re happy to wait for a slot in the diary, I’ll prepare you a Proposal, which will outline the task (or tasks) ahead, your investment and my terms and conditions.

PR Process - Consultation


With the Proposal accepted, I’ll send you a commencement invoice.


Booking In

Once my commencement invoice is paid, your project will be booked in. I like to schedule work at least 14 days in advance.


briefing & research

Now it’s time for me to really get to know your business. I’ll send you my briefing form and we’ll arrange a time to can go over it together in a 30-60 minute phone or video conference call.

Before I start to write, I gain an understanding of your business from your target audience’s point of view. I can do the majority of this market and competitor research from my desk, but I might call you for another quick chat to check on a few things.


Writing & editing

You'll receive a first, second and final draft. Proofreading is done on the final draft, so don't be alarmed if you spot a typo or two in the first draft.

Additional rounds will be charged at an hourly rate and if the brief changes part way through, I’ll give you a variation.


Reviewing & signing off

You'll need to set aside time to review and sign off the materials. For each draft, one to two weeks is ideal for keeping the project fresh in my mind.

Once the final invoice has been paid, I hand over the copyright to you and we all start off on our next adventure.



Let's Talk

If you're looking for an experienced copywriter who's willing to think deeply about your business, I'd be delighted to work with you.