The Process

The road to success is paved with a good brief and a solid process



We'll kick off our journey with me taking some basic project information from you, as well as some background on your business and brand. This is all done via my briefing form, which will be emailed to you.

PR Process - Scoping & Proposal


Based on what you’ve told me and what I think you'll need, I’ll scope up your job. I’ll send you a proposal outlining the objectives, deliverables, timeframes and pricing for the job. I'll also send across my terms and conditions.

PR Process - Consultation


We go over the project proposal on the phone to make sure all you’ve asked for has been included - and to ensure we're both on the same page.


Booking In

Once the proposal has been accepted and my deposit invoice is paid, you will be booked in. I like to schedule work at least 14 days in advance.



Before I start to write, I gain an understanding of your business from the target market’s point of view and ensure I’m familiar with your competitors and your industry. If you've had any professional market research done, I'd love to see it at this point. I can do the majority of this research from my desk, but if you’re not too far away, it’s often good to meet up for a coffee and a quick chat.


Writing & editing

You'll receive a first draft, second draft and final draft. Proofreading is done on the final draft, so don't be alarmed if you spot a typo or two in the first draft. Additional rounds will be charged at an hourly rate and if the brief changes part way through, I’ll give you a variation.


Reviewing &
signing off

You'll need to set aside time to review and sign off the materials. For each draft, one to two weeks is ideal for keeping the project fresh in my mind. Once the work has been finalised, and the final invoice has been paid, I hand over the copyright to you and we all start off on our next adventure.



Let's Talk

If you're looking for an experienced copywriter who's willing to think deeply about your business, I'd be delighted to work with you.