I specialise in wondering. It's wonderful where that can lead.

As a copywriter and brand strategist, I believe in going slow to go fast - letting wonder lead me to wisdom. This is how I help my clients build brands with unique purpose, personality and presence.


You've no doubt heard it often enough: your brand messaging and your content needs to be clear and compelling, so people will read on or keep listening. It also needs to hit the right note with your audience so that they’re driven to act.

I wonder, though, have you spent time thinking about your larger marketing vision? Have you thought deeply about the emotions guiding your customers along their way to trusting you?

That place of wondering is where I spend days. It's how I help businesses dig deep to discover what their goals really are, who they're trying to connect with, and how we can work together to bring it all about, with just the right words.

Accompanying me on every journey of developing the right content with the right tone and personality are the following essentials:

  • Facts, not fiction; the truth of who your business is or who you want it to become

  • Lessons from consumer and social psychology masters

  • Copywriting and Public Relations survival skills to get you in and out of tight spots

  • 18 years worth of knowledge and experience gained in 'wonderland'.


What I've been working on recently..


5 year STRATEGY document

“Working with Reservoir Network on the Sydney Poche Centre's 5 Year Strategy, Di was instrumental in shaping the final document. She applied great skill in ensuring the document was future focused while maintaining a strong narrative that captured past achievements.

brand strategy + copywriting

“The Strategy for my business was well researched and easy for me to implement - a major plus when you’re a one-woman show. Most importantly, though, her advice and copy has been spot on. I’ve had a significant boost in signups and my clients are now working for me in a way – they’ve become my travelling salespeople!"


brochure copywriting

“Di made this so easy. We knew what we wanted to say, we just couldn’t find the words. Couldn’t be happier with the result – and the turnaround time.” 



Whistle down the wind

If you’re contemplating your next communications task and want someone to help clear those hurdles, I’d love to hear from you. Send me an email or get in touch here.